自主戒烟的人群行为模式：基于群体的政策证据研究

项目名称： 自主戒烟的人群行为模式：基于群体的政策证据研究

项目编号： No.71473221

项目类型： 面上项目

立项/批准年度： 2015

项目学科： 管理科学

项目作者： 杨廷忠

作者单位： 浙江大学

项目金额： 62万元

中文摘要： 戒烟是一种十分复杂的社会心理现象。20世纪90年代以尼古丁为代表的药物疗法在英美等西方国家流行,并伴有热线电话的戒烟咨询服务。依照这一模式，我国很多地方先后建立了许多戒烟机构。然而，这些机构并未得到戒烟者的青睐。我国三次全国大型烟草使用流行学调查资料显示90%以上的吸烟者是通过自主方式戒烟。我国吸烟者众多，健康服务资源极其有限，实施什么样的戒烟策略和政策对整个国家的控烟十分重要。本研究旨在探索自主戒烟者的戒烟行为模式，旨在为戒烟政策提供证据。本研究将借助于信息-动机-技能模式、健康信念理论、社会规范理论和行为可得性理论，采用混合性研究方法的平行模式，以定量和定性方法获得资料。将研究结果进行归一化处理，形成自主戒烟理解的新模式，提取政策证据元素，形成初步的政策建议。

中文关键词： 自主戒烟；行为模式；群体调查；政策证据

英文摘要： Smoking cessation is a very complex social and psychological process. Since the mid-1990s, professionally and pharmacologically mediated smoking cessation strategies have been popular in the Western world. Similarly, many smoking cessation clinics have been built in China in recent years as part of the government's tobacco control programs, but these clinics have experienced low level of utility. China has the largest number of smokers in the world and health service resources are very limited. It is, therefore, important to adopt effective smoking cessation strategies and policies in China. The past three national surveys on tobacco use among Chinese population showed that more than 90% of smokers quit smoking through unassisted approach. This study will explore the underlying reasons for unassisted smoking cessation among Chinese quitters to inform evidence-based policies for smoking cessation. It will be framed by several behavioral theories including Information-Motivation-Behavioral Skills Model, Health Belief Model, Social Norms Theory and Behavioral Acceptability Theory. Parallel model of mixed research methods will be used in this study and both quantitative and qualitative research techniques will be applied in data collection and data analysis. We will establish a new model to explain the determinants prompting unassisted smoking cessation, and get elements for policy development.

英文关键词： Unassisted smoking cessation;Behavioral pattern;Population survey;Policy evidences