基于复杂网络的商务大数据聚类与关联应用研究

项目名称： 基于复杂网络的商务大数据聚类与关联应用研究

项目编号： No.71461017

项目类型： 地区科学基金项目

立项/批准年度： 2015

项目学科： 管理科学

项目作者： 钱晓东

作者单位： 兰州交通大学

项目金额： 34.5万元

中文摘要： 基于对商务大数据的挖掘、分析与应用研究具备重大理论意义和经济价值的判断，借鉴复杂网络在社区结构发现、网络演化、信息传播等方面的研究成果，并参考大数据在多样性和涌现性的研究成果，研究可用于商务大数据场景的聚类与关联分析算法。并以此为基础在社会化网络环境中的行为机理、企业网络生态系统及其协同共生机制、大数据环境下的顾客洞察、大数据商务模式与框架4个研究方向上展开重点研究：消费者网络访问行为机理、消费者类型与特征识别、UGC口碑传播机制、UGC消费者趋同性、全生命周期大数据中各阶段消费者行为与偏好、基于消费者异常行为的预警机制、基于弱行为检测的消费者行为改变识别机制等重要而又彼此密切相关的消费者论题；企业行为机制与类型识别、企业网络生态系统的共生与竞争关系的演化、企业网络生态系统中价值链模型等企业论题；以此分别建立消费者视角与企业视角的大数据商务模式与商务智能框架。

中文关键词： 大数据；商务智能；复杂网络；聚类分析；关联分析

英文摘要： Based on the judgment that research of mining, analysis and its application for big business data has important theoretical significance and economic value, with the reference of the such complex network's research as community structure discovery, network evolution, information dissemination, by using the research of diversity and emerging of big data, researches are aimed to clustering and association analysis algorithm for big business data. And on this basis, in such four research fields as behavioral mechanism in the socialization network environment, enterprises' network ecosystem and its synergetic and symbiosis mechanism, consumer insight in big data environment and business model and framework of big data, important researches are aimed to the following aspect: such important and closely consumer issues as consumers' network access mechanism, consumers' recognition of type and feature, word of mouth communication mechanism in UGC, consumer convergence in UGC, consumers' behavior and preference in each stage of the whole life cycle's big data, early warning mechanism based on consumers' abnormal behavior and recognition mechanism of consumers' behavior changing based on weak signal detection; such enterprises' issues as recognition of enterprises' behavior mechanism and type, evolution of synergetic and competitive mechanism in enterprises' network ecosystem and value chain model in enterprises' network ecosystem. Furthermore, in the view of consumer and enterprise the business model and business intelligence framework of big data are researched to build respectively .

英文关键词： big data;business intelligence;complex network;classification analysis;association analysis