Human Heuristics for AI-Generated Language Are Flawed

Human communication is increasingly intermixed with language generated by AI. Across chat, email, and social media, AI systems produce smart replies, autocompletes, and translations. AI-generated language is often not identified as such but presented as language written by humans, raising concerns about novel forms of deception and manipulation. Here, we study how humans discern whether verbal self-presentations, one of the most personal and consequential forms of language, were generated by AI. In six experiments, participants (N = 4,600) were unable to detect self-presentations generated by state-of-the-art AI language models in professional, hospitality, and dating contexts. A computational analysis of language features shows that human judgments of AI-generated language are handicapped by intuitive but flawed heuristics such as associating first-person pronouns, spontaneous wording, or family topics with human-written language. We experimentally demonstrate that these heuristics make human judgment of AI-generated language predictable and manipulable, allowing AI systems to produce language perceived as more human than human. We discuss solutions, such as AI accents, to reduce the deceptive potential of language generated by AI, limiting the subversion of human intuition.