Advertisements are unavoidable in modern society. Times Square is notorious for its incessant display of advertisements. Its popularity is worldwide and smaller cities possess miniature versions of the display, such as Pittsburgh and its digital works in Oakland on Forbes Avenue. Tokyo's Ginza district recently rose to popularity due to its upscale shops and constant onslaught of advertisements to pedestrians. Advertisements arise in other mediums as well. For example, they help popular streaming services, such as Spotify, Hulu, and Youtube TV gather significant streams of revenue to reduce the cost of monthly subscriptions for consumers. Ads provide an additional source of money for companies and entire industries to allocate resources toward alternative business motives. They are attractive to companies and nearly unavoidable for consumers. One challenge for advertisers is examining a advertisement's effectiveness or usefulness in conveying a message to their targeted demographics. Rather than constructing a single, static image of content, a video advertisement possesses hundreds of frames of data with varying scenes, actors, objects, and complexity. Therefore, measuring effectiveness of video advertisements is important to impacting a billion-dollar industry. This paper explores the combination of human-annotated features and common video processing techniques to predict effectiveness ratings of advertisements collected from Youtube. This task is seen as a binary (effective vs. non-effective), four-way, and five-way machine learning classification task. The first findings in terms of accuracy and inference on this dataset, as well as some of the first ad research, on a small dataset are presented. Accuracies of 84\%, 65\%, and 55\% are reached on the binary, four-way, and five-way tasks respectively.
翻译:广告在现代社会中是不可避免的。 时报广场以不断展示广告而臭名昭著。 其广度遍及全世界,小城市拥有小型的展示品,如匹兹堡及其福布斯大道奥克兰的数字作品。 东京银色区最近因其超规模商店和不断向行人推销广告而变得受欢迎。 广告也在其它媒体中出现。 例如,它们帮助大众流传服务,如Spotify、Hulu和Youtube电视收集大量收入流流,以降低消费者每月订阅费用。 广告为公司和整个行业提供了额外的资金来源,为其他商业动机分配资源。 它们吸引公司,而且几乎无法避免。 广告商们面临的一项挑战是检查广告在向目标人口传递信息方面的有效性或有用性。 与其构建单一的静态内容图像, 视频广告拥有数百个包含不同场景、 行为者、 目标 和复杂性。 因此, 衡量视频广告的有效性对于影响一个10亿美元行业非常重要。 这份报纸对公司和整个行业的资源分配提供了额外的资源来源。